One month to 22% more sales
The immediate impact of digital transformation
Overview
Digital transformation is inevitable. By 2023, E-commerce will make up 22% of global retail sales.
Even small local retailers today understand the importance of online presence for sales. More and more business owners are gradually switching their stores from the "brick-and-mortar" model to the “bricks-and-clicks” model. Both online and offline channels open up new marketing and sales opportunities, significantly increasing profits.
Sydney,
Australia
Challenge
Our client is a well-known local skate shop. After talking with the owners and doing a little research, EAI identified several problems that prevented the business from growing and getting on the data-driven path.
EAI understood that for our client, an online store is more of a necessity than just a wish. Although software development is not our primary service, it was the first step in the entire digital transformation and for further data science initiatives.
Opportunity
Together with our client, we have:
Deployed an online store with automatic payments;
Automated processes, such as:
Automatic confirmation emails;
Automatic task creation for people onsite;
Telegram notification for each sale above a certain threshold;
Automated sales reports;
Automated stock reports;
Stock prediction;
However, more importantly, the platform helps collect customers’ data to better understand their preferences, build the right marketing strategy, improve customer service, and increase sales.
Before
Efficient processes and operations
The sales process is automatic, all information is recorded automatically, , tasks are created for the humans who need to process physical orders.
Limited access to data and insights
No data was being collected so all the knowledge the company had about trends, sales, profit, etc was purely based on intuition and many times, incorrect;
Difficulty in staying competitive
while other skate shops already had their online shop setup as well as additional business intelligence reports, this small shop didn’t have any online presence, except for social media accounts;
Lost sales
The client would recurrently get contacts asking for product characteristics, prices, and most importantly for a way to order products online. Once our client replied that they had no online store, these clients were lost and bought the goods from somewhere else.
After
Inefficient processes and operations
Even though sales were being recorded on a POS system, the company wasn’t tracking any KPIs or even tracking their sales effectively;
Increased Revenue
After the first months of the deployment, the store already increase the client revenue by 23%, and after the second month, this value increased to 27%.
The client also noticed an increase number of sales offline from people who check the website before buying in-store.
Ready for competition
This small local store is now selling skate material all over Australia and has even received orders from Southeast Asia.
Daily updated data-driven reports
Store managers can now identify trends and purchasing patterns through interactive visualizations. They also receive daily updates on their Telegram group, through a custom-made Telegram chatbot.